During the past few years there has been a quiet revolution in the travelling sector as more and more companies turn to bulk SMS to manage and share information. It is thought that around 80% of the travel industry use mobile messaging to talk to customers, including big names such as Continental Airlines, Expedia, and Avis. From alerts on reduced fares, to 2-way messaging to book tickets or reserve rental cars, or to provide travel data updates, texts are changing just how that the travel sector interacts with consumers.
Meeting the challenges faced the travel industry
Mobile Marketing :By its very nature, the travel industry must be able to hook up with customers on the run. Bulk SMS permits travel companies to get important – and often time-sensitive information – with their customers and stakeholders quickly and cost-effectively. While some of the challenges faced by the travel sector are beyond their control (such as for example fluctuating fuel prices and taxes) others factors such as for example falling passenger numbers and increased competition they are able to make an effort to overcome themselves. These businesses can use bulk SMS to supply up-to-the-minute information on fares, routes and schedules. Or they use 2-way messaging to create it easier for consumers to book their flight, car, room or taxi.
Players within the travel sector are increasingly looking for ways to add value with their service in a cost-effective manner. Here using texts can pay real dividends since it enables businesses to reach a large number of consumers simultaneously. And, by texting containing relevant information with their customers regularly, businesses can improve their consumers’ travel encounters thereby helping to cement customer loyalty. Mobile messaging can be useful at every stage of the consumer cycle, from purchasing to confirmation, and also customer support and feedback. And, let’s not forget that SMS has the highest response rate of any customer communication channel and that it just cost a few cents to send SMS messages to anywhere in the world. Using SMS to connect to customers gives travel agents – both big and small – an integral differentiator for their business by providing an inexpensive, quality value service. This makes mobile messaging a highly effective and affordable way to interact with customers, which explains why many within the travel industry see it as an essential component of their business strategy.
Reducing wastage with HLR Lookup
Free SMS :All businesses are keen to reduce costs and improve productivity. For the travel industry that is especially important as its margins can be affected by fluctuating oil prices, the weather and natural disasters. One highly efficient way to lessen costs and wastage with bulk SMS is by using HLR lookup. As well as allowing businesses to verify the mobile numbers before sending their texts, HLR Lookup also permits them to determine if the receiver is abroad. This is an important consideration since it allows them to make certain that they are sending relevant information at the proper time and it offers them the option in order to avoid unexpected higher fees, by opting for a lower cost route. Through the use of HLR Lookup businesses within the travel sector can protect their bottom line but still add value with their service, providing a much better overall customer experience.
Through mobile messaging travel businesses could make the the majority of the mobile communication channel to attract, interact and inform their customers. The low cost and high response rates of SMS, in conjunction with its capability to improve operational efficiencies and reach consumers on the move make it a natural communication channel for the travel industry.
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